Alpha Community Development provides design services for planned communities. Design services including, planning, civil engineering, landscape architecture, structural engineering, and interior design. I was challenged with developing their marketing and visibility plan, and creating marketing tools to support their targeted marketing efforts.
I managed the Alpha brand and identity systems, providing brand strategy, print ads, website development and maintenance. I developed a marketing, visibility and business development strategy, kept individuals on track and accountable while assessing their market position and competition.