It’s Not What It Looks Like, It’s How it Feels.
Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. It’s about the way you answer the phone, how long it takes to respond to an e-mail inquiry, the tone of the words on your website The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you. What’s your story?
