Although my approach changes slightly from brand to brand, it always involves identifying your goals hearing your story and then making sure your story is conveyed, authentically and consistently across multiple communication platforms. To accomplish this, I research, conceptualize, and develop a brand strategy. Then we deploy your messaging through logo development, brand identity systems, package design, environments, websites, and well, everything and everywhere else. The process looks a little like this:

Project Initiation: If you’re in the Portland, Oregon area, we’ll meet in person, otherwise, we’ll meet via skype or google hangout. We’ll discuss the current state of your brand, why you’re interested in making a change, what you are trying to accomplish and how, and the objectives of your project. In this interview, we’ll determineif we’re a match.

Proposal: I prepare a project estimate that outlines how we reach a solution, including scope of work, budget, timeline, and list of deliverables.

Creative Brief: If we decide to move forward, I’ll summarize your brand’s current state, and define the problems we’re hoping to solve.

Discovery: We’ll schedule a discovery meeting. The information you provide helps me understand your business, product/service and target market and helps to direct my design decisions.It’s important that all the major players and decision makers are together at this session.