Aileron Hill

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Challenge

Aileron Hill Vineyard came to Madrona Creative for an illustration that would be used on on a wine label. The aileron is the hinged piece of the plane’s wing that helps to steer the aircraft and keep it on course—a symbolic concept for the client and their business. This will be a small batch wine labeled and distributed to clients that hold events at at the vineyard. 

 

Solution

We determined that the concept for the illustration would be a plane flying above the vineyard. To create a fly-in with the plane, I needed a way to explore a variety of perspectives. I created two separate images so the plane could be placed into the vineyard landscape where desired. The client used the final drawing in their label design.

 

Credits

Illustration & Creative Direction: Madrona Creative Co.

Label Design: Ben Powers

Aileron HillMeysha Lovrien