Challenge
Congregation Kol Ami asked Madrona Creative to develop their brand identity and usage guidelines. The congregation recently completed construction of a new synagogue with modern architectural details. The Kol Ami brand identity needed to match the aesthetics of their newly constructed space and The Board was interested in creating a modern logo that would attract younger members to the congregation.
Solution
An Eternal Light (Ner Tamid) hangs above the ark in the synagogue. It is often associated with the menorah, the seven-branched lamp stand which stood in front of the Temple in Jerusalem.
Their hand-blown glass Ner Tamid is the inspirational framework used to create an abstract eternal light–the inspiration behind the logo mark.
