Challenge
Moving Schools Forward >>. Educational Excellence (EdEx) is a team of independent educational coaches that propose on contracts as a team and therefore, needed to present themselves as a business. They had an outdated logo that was thrown together many years ago. They wanted a polished look; a new logo and a slide deck that they were proud to present to their clients.
Result
“Meysha is an expert at her craft. She is personable and creative and knows how to connect with her clients to create something that is uniquely representative of the business and the individuals in it.
Solution
I met with the team to discuss the business, their individual contribution to the team and what they valued most about their work. By uncovering a common thread, incorporating their values, priorities, and personalities, we constructed a positioning statement and messaging that could be used when talking with prospective clients, in social media, advertising, and in proposals. This led to the development of a tagline (Moving Schools Forward) that resonates with their educational clients and clearly articulates what Ed Ex does; brings a unique insight, perspective, and clarity to educational teams. The Ed Ex team received a new brand identity and identity system that truly represents the business and each of the members within it. They have a system of design elements; colors, photos, fonts, and icons, and a branded slide deck that can be customized for client presentations.
