Madrona created the Paradigm Construction logo.
Madrona developed a suite of stationery.
Challenge
Paradigm Construction came to me for help with business naming, logo design and the development of a brand identity system.
Solution
We started the brand identity process by establishing goals, defining the target audience and assessing the competitive landscape. When the client is able to establish these guidelines early, we have valuable info that helps us breeze through final design decisions. We provided Paradigm Construction with a suite of consistent marketing material to get them started and developed graphics for use with their website development.