Start With the Why
A few days ago I stumbled across this Ted Talk with leadership expert Simon Sinek and his words have been on a continuous loop in my head ever since. The concept is so incredibly simple. But for those of us that spend so much time working in/on our business, it’s good to check-in every now and again. Take the time to remind yourself why you’re doing what it is you do, and make sure your brand is consistently telling your whole story. Start with the ‘why’. Do you have a brand worthy of devotion? Get in touch if you’d like to learn more about branding and how the Madrona Process can get you there.
It’s Not What It Looks Like, It’s How it Feels.
Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. It’s about the way you answer the phone, how long it takes to respond to an e-mail inquiry, the tone of the words on your website The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you. What’s your story?
