ReBranding a Luxury Organic Skincare Line
Purely Organics Skincare serves more than 15,000 salons and spas throughout the United States. Originally created as a wholesale line, intended for aesthetician’s use. Word spread quickly and they’ve grown exponentially in the last five years. With an expanding retail market, Purely saw an opportunity to take their behind the scenes product and put it on the top shelf. They came to us to help take the crunchy out of their organic product packaging.
We focused on the botanical ingredients used in the products and pulled inspiration from vintage illustrations. By using isolated images, we highlight the limited use of ingredients in each product. The labels resemble prescription labels and customers feel their individual needs are being addressed by their product choice.